How to Start a DIY Business in Kenya.
In a world flooded with AI-generated art and cheap factory imports, the value of handmade, uniquely crafted items is rising. Starting a DIY or handmade business in Kenya is more than a creative pursuit, it’s a real path to income, independence, and community impact. Whether you’re into beadwork, pottery, sewing, or woodworking, there’s a growing demand for locally made, authentically crafted goods. Here’s how to get started.
1. Identify Your Craft
What do you love doing? What are you good at? Choose a craft that excites you and that you can improve with practice. Popular options in Kenya include:
- Beadwork
- Pottery and clay modeling
- Sewing and tailoring
- Yarn crafts (crochet, knitting)
- Leatherwork
- Paper crafts (cards, journals, scrapbooking)
Start small and specialize. The more focused your offering, the easier it is to build skill and find your niche market.
2. Source Your Materials Locally
Good materials don’t have to be imported or expensive. Kenya is rich with natural, unique and recycled resources. Explore:
- Banana bark, sisal, or soapstone for eco-friendly crafts
- Second-hand markets for fabric, buttons, paper, etc.
- Local farms for clay or plant fibers
Pro tip: Follow Handmade Soko on Instagram and Facebook to learn where others source their materials affordably. You can also follow other craft groups on Facebook, WhatsApp and Instagram
3. Set Up Your Work Space
You don’t need a full workshop. A table, good lighting, and organized storage can do wonders. If you need tools or machines:
- Start with second-hand or rented resources near you.
- Look out for affordable sewing machines, kilns, or printers on Handmade Soko Marketplace
4. Learn the Business Basics
Turning a craft into a business takes more than skill, it requires planning. Ask yourself:
- Who are you making your products for?
- How much do you need to charge to cover costs and make a profit?
- Can you offer custom orders?
Track your expenses and sales from day one. Use a notebook, or free tools like MS excel or google sheets.
5. Build Your Online Presence
You don’t need a full website right away. Start with:
- A clear Instagram or Facebook page
- Good photos of your work
- Short videos showing your process
- Stories that share the inspiration behind your pieces
Tip: Use hashtags like #handmadesoko #MadeInKenya #HandmadeWithLoveKE #CraftsKenya #DIYKenya to increase reach.
6. Join a Marketplace or Craft Fair
You can list your items on platforms like Handmade Soko, participate in craft markets, or organize your own pop-up.
Bonus: Handmade Soko offers support and promotion for new makers. check out how to join here.
Want a checklist to help you get started?
Comment “YES” or DM us the word DIYSTART and we’ll send you a free printable startup checklist for Kenyan crafters.
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Photo by: https://www.pexels.com/photo/traditional-moroccan-souk-with-vibrant-artifacts-30237001/